3 reasons being willing to pivot can boost your startup

Captain’s Log, Stardate 10.14.2020

Photo by Tanner Larson on Unsplash

Your idea might not be the unicorn you think it is

When starting, it’s easy to feel that your idea is the golden egg. The next big thing. But the reality is that rarely is your initial idea, or execution of an idea, what gets permanent traction.

The reaction of your customers is not what you anticipated

At first, you might have thought that people would be down to spend money on your product. Now you have a ton of customers, but very few are paying. What do you do? Consider pivoting.

Your cost increase with your revenue leading to negative profits

For every startup, there is a cost of growth. The cost of maintaining a startup with 1 million users will be far greater than if you have 1000 users. I know you already know that. But sometimes you have a situation where the amount you make per user is always less than the cost of each user. If that’s the case you may want to consider pivoting.

A word of caution

Don’t pivot unnecessarily. It’s important that you be willing to pivot, not that you do pivot at the first sign of trouble. Sometimes you need to persevere, other times you need to pivot. That’s a decision that you have to make. Try to work through problems, but if you find you can’t fix a large problem on the path you’re on. Pivot.

In Summary

Be willing to pivot. Sometimes it’s the difference between success and failure for your startup. Why? Because…

I’m a 10+ year iOS Developer whose worked with 6 startups. This past year I released 6 iOS and web apps. Follow me and learn how to make your Startup a success.

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