Keys to your Startup’s success — Conquer a niche market

So you’ve built your product. You know that it has value. You know that when people see it, they’ll realize it’s amazing potential. Now it’s time to take the market by storm. You visualize your new product toppling the titans of the market. Clawing its way into the minds and hearts of hundreds of millions of consumers.

But how? How can you go from an unknown David to a standard in a market governed by Goliaths?

The answer can be summed up in one phrase. Conquer a niche market.

Why is finding a niche critical to the success of your Startup?

What allows the fledgling enterprise to win over pragmatist customers in advance of broader market acceptance, is focusing an overabundance of support into a confined market niche. — Crossing the Chasm By Geoffrey A Moore

The book ‘Crossing the Chasm’ uses the best comparison I’ve found for the importance of finding a niche.

It compares taking a market to the battle of D-Day.

Just as the objective of D Day was to take Normandy beaches but the goal was to liberate France, so in our marketing strategy we want to establish a longer-term vision to guide our immediate tactical choices — Crossing the Chasm By Geoffrey A Moore