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To Succeed, Your Startup Should Be Based on a Theory, Not an Idea
Ideas.
Everyone has one.
Everyone believes their idea is the big one.
Everyone believes their idea is different.
Everyone thinks their idea is special.
Over time though, more and more people are changing their view of “ideas.” Signing an NDA for an app idea has become to investors the actions of naive amateurs.
From What Every Angel Investor Wants You To Know — Brian S. Cohen and John Kador
Almost no experienced investor will sign a nondisclosure agreement (NDA), so don’t ask. Doing so marks you as a rank amateur.
It’s time we rethink our viewpoint of ideas. And it starts with the name.
Ideas should not be called ideas, but theories.
Here is one definition of the word idea…
An idea is “a thought or suggestion as to a possible course of action.”
There are many definitions for the word theory, but I find this one to be the best…
theory — a hypothesis assumed for the sake of argument or investigation
